Product code: P27554
Vitato™ is a premium purple potato powder produced from specially selected purple-fleshed potatoes, gently processed and finely milled to preserve their natural colour, flavour, and phytonutrient profile. This vibrant ingredient provides a naturally rich source of anthocyanins alongside carbohydrates and dietary fibre, delivering both functional and visual appeal for food, beverage, and nutritional applications. Purple potatoes are valued for their naturally occurring polyphenols and deep purple pigments, which contribute to antioxidant-rich product concepts and clean-label colouring solutions. While no specific UK or EU health claims are authorised for purple potato powder, Vitato™ is widely used in formulations positioned around plant-based nutrition, natural colour enhancement, and wholefood wellness. The fine, free-flowing powder disperses easily in dry and liquid systems, making it suitable for smoothies, powdered beverages, bakery products, bars, snacks, and functional nutrition blends. Its distinctive purple hue allows formulators to achieve striking natural colour effects while maintaining a mild, earthy flavour profile that complements both sweet and savoury recipes. Vitato™ (Purple Potato Powder) is fully traceable and supplied with comprehensive technical documentation including specification, MSDS, and Certificate of Analysis. It reflects Cambridge Commodities’ commitment to quality, service, and innovation in premium fruit and vegetable ingredients.
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